Lever Brothers

Whenever our parents drove north on Calumet Avenue, we would always begin to search the Hammond skyline for the huge box of Rinso Soap that sat atop Lever Brothers in north Hammond.

To a kid from Hammond, the box of Rinso Soap gave us bragging rights. After all, not everyone had a huge box of soap like this one. It ranked right up there with the Leaning Tower of Pisa, the Empire State Building, and the Great Pyramids of Egypt. And it was ours!

Hammond kids at Boy Scout camp would tell unbelieveable tales around the campfire at night. But stories about the huge box of Rinso Soap "ten stories high!" could be verified by adult scout leaders. Kids from Chicago and rural Indiana were readily in awe. The height and size of the Rinso Soap box could be embellished as necessary to impress the audience, depending on how much exaggeration it took to make a point.